Many businesses and website owners strive to enhance their online presence and visibility through effective Search Engine Optimization (SEO) strategies. Understanding the top verified SEO ranking factors for 2024 is crucial in achieving this goal. These factors are not just mere suggestions but have been meticulously curated from over 25 years of digital marketing experience and insights gained from thousands of websites. By delving into official documents such as search engine patents and Google’s documentation, a comprehensive list of key SEO ranking factors has been compiled to help navigate the ever-evolving digital landscape.
Search algorithms are evolving with the rapid advancements in machine learning, making it imperative to stay up-to-date with the latest ranking factors that influence search engine results. While there is no one-size-fits-all formula for SEO success as rankings vary across industries and queries, a deep explore the confirmed ranking factors can provide valuable insights for optimizing website performance. With backlinks, content quality, and page experience identified as leading factors, mastering these elements can significantly impact search engine rankings and overall online visibility.
For those navigating the complex realm of SEO, understanding the importance of backlinks, helpful content, and page experience can pave the way for digital success. While there are no shortcuts to SEO success, grasping the significance of these core ranking factors can lay a solid foundation for improving search engine rankings and driving organic traffic. By staying informed and leveraging these verified SEO factors, businesses can enhance their online presence and effectively reach their target audience in the competitive digital landscape of 2024 and beyond.
Key Takeaways:
- SEO Ranking Factors: The top factors for SEO ranking in 2024 include backlinks, content, and page experience.
- Originality and Relevance: Creating original and relevant content, along with utilizing keywords strategically, is crucial for improving rankings.
- User Experience: Optimizing page design for all devices, migrating to HTTPS, and enhancing site speed are necessary for a good user experience and higher rankings.
- Structured Data: Implementing structured data, optimizing meta descriptions, and using appropriate anchor text can help search engines better understand and display your content.
- Evolving Algorithms: Understand that ranking factors can vary based on industry and user intent, as search algorithms are constantly evolving with machine learning and user data.
Understanding Search Engine Algorithms
Basics of How Search Engines Work
One of the fundamental aspects of understanding search engine algorithms is grasping how search engines work. Search engines like Google utilize complex algorithms to crawl, index, and rank web pages based on various factors. When a user enters a query, the search engine swiftly scours the vast expanse of the internet to locate relevant pages that match the search intent.
On a foundational level, search engines function by sending out crawlers, known as spiders, to gather information from websites. Subsequently, this data is indexed and organized to facilitate quick retrieval when users search for specific terms. Understanding this process is crucial for anyone looking to optimize their web content for better visibility in search engine results.
Work In essence, search engines act as gatekeepers that determine the visibility and accessibility of web pages based on a multitude of factors, making it vital for website owners and digital marketers to comprehend the workings of these algorithms for effective SEO strategies.
The Role of Machine Learning and AI in SEO
Machine learning and artificial intelligence (AI) play a pivotal role in shaping the landscape of SEO. These advanced technologies are utilized by search engines to analyze user behavior, understand content relevance, and provide more accurate search results. Algorithms powered by machine learning continuously evolve based on user interactions and feedback.
With Work the integration of machine learning and AI into search engine algorithms, SEO professionals must adapt their strategies to align with the ever-changing ranking factors. Understanding how these technologies impact search results is important for staying ahead in the dynamic world of digital marketing and SEO.
The intricate algorithms driven by machine learning and AI are designed to deliver strong more personalized and relevant search results to users. This underscores the importance of optimizing web content in a way that aligns with these advanced technologies to enhance visibility and engagement.
The Pillars of SEO in 2024
Technical SEO Fundamentals
Not just about keywords and content, but technical SEO forms the backbone of a website’s search engine optimization strategy. Ensuring proper crawling, indexing, and site architecture is crucial for search engines to understand and rank your website accurately. Factors like site speed, mobile-friendliness, structured data markup, and meta tags are important technical elements that impact your SEO performance.
On-page SEO focuses on optimizing individual web pages to improve their search engine visibility and user experience. Content optimization involves strategically incorporating relevant keywords, creating high-quality content, and enhancing user engagement. User experience optimization ensures smooth navigation, fast loading speed, and mobile responsiveness, all of which contribute to higher search rankings and better user satisfaction.
For instance, optimizing on-page SEO involves crafting compelling meta titles and descriptions, using header tags effectively, and creating engaging multimedia content. Prioritizing user experience entails responsive web design, intuitive site structure, and fast loading times to keep visitors engaged and encourage exploration.
Off-Page SEO: Building Authority Through Backlinks
Building a strong backlink profile is a cornerstone of off-page SEO, demonstrating to search engines the credibility and relevance of your website. Quality backlinks from authoritative sites signal to search engines that your content is valuable and trustworthy, boosting your site’s authority and search rankings. Emphasizing link-building strategies such as guest blogging, influencer collaborations, and social media promotion can enhance your website’s online reputation and visibility.
Optimization of off-page SEO involves acquiring backlinks from reputable sources, monitoring link quality, and disavowing toxic links that can harm your site’s ranking. Building a diverse portfolio of backlinks from various domains and maintaining a natural link profile are important for sustainable SEO success.
In-Depth Analysis of Backlink Structures
The Continued Importance of PageRank
For a website to rank well in search engine results, backlinks play a crucial role. These links from other websites are like upvotes for your content, signaling to search engines that your site is reputable and valuable. PageRank, a key metric developed by Google’s co-founders, Larry Page and Sergey Brin, measures the importance of a webpage based on the quality and quantity of backlinks it receives. Despite evolving search algorithms, PageRank remains a foundational factor in determining a site’s authority and ranking position.
With the rise of black-hat SEO tactics and link schemes, the importance of earning high-quality backlinks from authoritative sources cannot be overstated. Strategies such as guest posting on reputable sites, creating shareable content, and cultivating relationships with influencers can help attract valuable backlinks. It’s vital to focus on quality over quantity, as a few high-authority backlinks can have a more significant impact on rankings than numerous low-quality links.
Understanding the significance of PageRank and the value of high-quality backlinks, website owners must continuously monitor their backlink profile. This involves regularly reviewing incoming links, ensuring they are from reputable sources, and disavowing any spammy or harmful links. By keeping a close eye on the backlink profile and making necessary adjustments, site owners can safeguard their website’s authority and improve its search engine visibility.
Strategies for Acquiring High-Quality Backlinks
With the ever-changing landscape of SEO, acquiring high-quality backlinks requires a strategic approach that focuses on building relationships, creating valuable content, and providing unique insights. Guest blogging on reputable industry websites, participating in expert roundups, and collaborating with influencers are effective ways to attract authoritative backlinks. Additionally, creating valuable resources, such as infographics, research studies, and in-depth guides, can naturally attract backlinks from other sites seeking to reference valuable information.
However, it’s vital to note that simply acquiring backlinks is not enough; the quality of the links matters significantly. Search engines like Google assess the relevance, authority, and context of backlinks to determine their impact on a website’s ranking. By emphasizing relevance, authority, and diversity in backlink acquisition strategies, site owners can ensure they are building a strong and sustainable link profile that enhances their site’s visibility and credibility.
This comprehensive approach to backlink acquisition and monitoring is vital for long-term SEO success. By implementing proven strategies, continuously monitoring backlink quality, and adapting to algorithm changes, website owners can establish a strong foundation for ranking well in search engine results. Stay proactive, stay vigilant, and prioritize quality in all your backlink-building endeavors to unlock the full potential of your website’s SEO performance.
Mastering Content for Maximum Engagement
Content as a Primary Ranking Factor
An important aspect of SEO in 2024 is the emphasis on content as a primary ranking factor. With Google’s focus on delivering relevant and valuable information to users, the quality of your content plays a significant role in determining your visibility in search results. Creating engaging and informative content not only attracts users but also signals to search engines that your website is a credible source of information.
Crafting Original and Valuable Content
To succeed in the competitive digital landscape, it’s crucial to craft original and valuable content that stands out. An original take on a topic, in-depth research, and the creation of visually appealing content like infographics and videos can set your website apart. By sharing unique insights and providing solutions to user problems, you can establish your brand as an authority in your industry, driving organic traffic and improving your search rankings.
A well-rounded content strategy is important for online success. By focusing on helpful and relevant information, optimizing your content for target keywords, and showcasing your expertise and trustworthiness, you can increase your chances of ranking well in search results. Do not forget, user experience is key, so ensure your content meets the needs and expectations of your audience to drive engagement and conversions.
Aligning Content with User Intent and Experience
Understanding user intent and aligning your content with it is crucial for SEO success. By creating content that matches what users are searching for and delivering a seamless user experience, you can improve your website’s visibility in search results. Google’s algorithms prioritize content that provides value to users, so focusing on meeting user needs and expectations can positively impact your search rankings.
An effective content strategy involves more than just keywords and backlinks. By analyzing user behavior, addressing user queries effectively in your content, and optimizing for user experience, you can enhance your website’s performance in search results. Do not forget, creating content that resonates with your audience and delivers real value is the key to unlocking the full potential of your SEO efforts.
Page Experience and Technical Excellence
Core Web Vitals: Load Time, Interactivity, and Visual Stability
After analyzing thousands of websites over 25 years of digital marketing, one crucial aspect that stands out in SEO ranking factors for 2024 is the Core Web Vitals. These metrics include load time, interactivity, and visual stability. Any website aiming for a strong online presence needs to focus on optimizing these factors to provide a seamless user experience. Search engines like Google prioritize websites that offer fast-loading pages, interactive elements, and consistent visual presentation.
Furthermore, search engine algorithms are increasingly factoring in these Core Web Vitals as crucial ranking signals, emphasizing the importance of a well-rounded user experience. Ensuring that your website meets the Core Web Vitals benchmarks can significantly impact your search rankings and overall online performance. By prioritizing load time, interactivity, and visual stability, webmasters can enhance user satisfaction and engagement, leading to improved SEO outcomes.
Webmasters should utilize tools and resources to monitor and optimize their Core Web Vitals regularly. Continuous improvement in these areas not only boosts SEO performance but also contributes to overall user satisfaction and retention on the website, creating a positive feedback loop that benefits both users and search engines alike.
Mobile-First Indexing and Responsive Design
Technical excellence plays a pivotal role in SEO success, particularly in mobile-first indexing and responsive design. With the majority of online traffic coming from mobile devices, websites must prioritize mobile optimization to cater to user preferences and search engine requirements. Technical implementations such as responsive design ensure that websites adapt seamlessly across various devices and screen sizes, enhancing user experience and search visibility.
It is vital for websites to align with Google’s mobile-first indexing approach, where the search engine primarily crawls and indexes the mobile version of a website for ranking considerations. By emphasizing mobile responsiveness and usability, websites can boost their chances of ranking higher in mobile search results. Technical diligence in this aspect not only improves SEO performance but also future-proofs websites against changing search trends and user behaviors.
Excellence in mobile-first indexing and responsive design involves close attention to detail and ongoing optimization efforts. Regularly monitoring and enhancing mobile performance can lead to significant improvements in search rankings and user engagement, solidifying a website’s position as a reliable and user-friendly online destination.
Safe Browsing and HTTPS: Security as a Ranking Signal
Security is a critical aspect of technical excellence in SEO, with safe browsing measures and HTTPS encryption serving as key ranking signals. Ensuring that a website is secure through HTTPS protocols not only protects user data but also boosts its credibility and search visibility. Search engines prioritize secure websites in their rankings, making security a non-negotiable component of a successful SEO strategy.
It is imperative for websites to implement HTTPS encryption to safeguard user information and enhance trustworthiness. Websites that prioritize security measures are more likely to rank higher in search results and garner user confidence, leading to increased traffic and conversions. By integrating robust security measures, webmasters can not only enhance their SEO performance but also create a safe and reliable online environment for visitors.
Implementing safe browsing practices and HTTPS encryption is a proactive step towards establishing a reputable online presence. By prioritizing security as a fundamental aspect of SEO strategy, websites can strengthen their position in search engine rankings and build long-term trust with users, setting a solid foundation for sustainable growth and success.
The Role of User Engagement and Behavioral Signals
Click-Through Rate (CTR) and Its Impact on Rankings
Once again, the significance of user engagement metrics like Click-Through Rate (CTR) in influencing SEO rankings cannot be overstated. Any instance where a user clicks on your website link in search results contributes positively to CTR. A high CTR indicates that your content is relevant and compelling, signaling to search engines that your page deserves to rank higher for the given query.
Any effort to optimize your page titles, meta descriptions, and other elements to improve CTR can lead to improved rankings. Crafting enticing titles that accurately represent your content can entice users to click through to your site, ultimately boosting your CTR and potentially your rankings.
Any A/B testing or experimentation to fine-tune your title tags and meta descriptions to improve CTR can have a direct impact on your organic search performance. Continuously monitoring and optimizing CTR can lead to increased visibility and traffic to your website.
The Influence of Dwell Time and Bounce Rate
Influence~The user behavior signals of Dwell Time and Bounce Rate are crucial factors that search engines consider in evaluating the relevance and quality of content. When a user spends a significant amount of time engaging with your content (high Dwell Time), it indicates that the content is valuable and satisfying their intent.
This user-centric approach by search engines rewards websites that manage to hold users’ attention and provide a positive user experience. Conversely, a high Bounce Rate, where users quickly leave a page after landing on it, can signal to search engines that the content may not be meeting user expectations.
This underscores the importance of creating engaging, informative content that keeps users on your site longer. By reducing bounce rates and increasing dwell times through compelling content and intuitive site design, you can improve your site’s SEO performance significantly.
Personalization: Search History and User Interests
Dwell~Search engines now incorporate personalization aspects into their algorithms, considering individual search histories and user interests to tailor search results. By analyzing user behavior and preferences, search engines can deliver more relevant and personalized results to users based on their past interactions.
Interests Using data from users’ search histories and interactions, search engines can provide customized search results that align with individual preferences, enhancing the overall search experience. As a website owner, understanding and adapting to these personalized search elements can help you optimize your content for better visibility and engagement.
Brand Signals, Trust, and E-E-A-T
Understanding E-E-A-T (Expertise, Authority, Trust, Experience)
After plunging into SEO and analyzing the top verified ranking factors for 2024, it becomes evident that E-A-T, which stands for Expertise, Authority, Trust, and Experience, plays a crucial role. Any website aspiring to climb the ranking ladder must focus on demonstrating expertise in their content, showcasing authority in their niche, building trust with their audience, and providing a seamless user experience.
The Role of Online Reputation and Reviews
Reputation is paramount in the digital landscape, especially when it comes to SEO. Websites with positive online reviews and a strong reputation are more likely to be perceived as trustworthy and authoritative by search engines. User-generated content, testimonials, and reviews can significantly impact a website’s credibility, influencing its visibility in search results. Building a stellar online reputation should be a top priority for brands looking to enhance their SEO performance.
Furthermore, search algorithms are increasingly considering user feedback and reviews as a crucial ranking factor. Websites with a high volume of positive reviews are deemed more reliable and relevant to users, thereby enhancing their chances of ranking higher in search results. This shift highlights the importance of managing and leveraging online reputation to improve overall brand perception and SEO outcomes.
Strategies for Building an Authoritative Brand Presence
An authoritative brand presence is built on a foundation of solid E-A-T principles. By consistently demonstrating expertise through insightful content, establishing authority in the industry, fostering trust with the audience, and providing an exceptional user experience, brands can solidify their position as industry leaders. Incorporating these strategies into the core of digital marketing efforts can elevate a brand’s online presence and SEO performance.
However, building a reputable and authoritative brand takes time and effort. It requires a holistic approach that integrates various elements of E-A-T to create a well-rounded online presence that resonates with both users and search engines.
By prioritizing E-A-T components and implementing effective strategies to enhance brand signals, trust, and credibility, businesses can navigate the dynamic landscape of SEO while establishing a resilient online presence that drives sustainable growth and visibility.
Emerging SEO Trends and Innovations
The Rise of Voice Search and Digital Assistants
Trends: Your SEO strategy should adapt to the rise of voice search and digital assistants. With the increasing popularity of devices like Amazon Echo and Google Home, optimizing for voice search is crucial. Voice-activated searches are predicted to comprise a significant portion of all searches by 2024. This shift requires a focus on long-tail keywords, natural language processing, and featured snippets to align with how people speak rather than type.
Visual Search Optimization Tactics: As visual search gains momentum, optimizing images and videos becomes imperative. Any successful SEO strategy should incorporate tactics like utilizing descriptive alt text, structuring images for easy interpretation by search engines, and creating visually engaging content. This enhances user experience and boosts visibility in image search results, expanding the reach of your content.
Any: Visual search optimization tactics aim to make your visual content more searchable and accessible. By implementing best practices like using descriptive filenames, optimizing image sizes for fast loading, and incorporating schema markup for images, you can enhance the discoverability and relevance of your visual assets. These tactics not only improve SEO but also cater to the evolving search behavior of users.
Leveraging AI and Automation in SEO Campaigns
Leveraging AI and Automation in SEO Campaigns: A strategic approach to SEO involves leveraging AI and automation to streamline processes and drive better results. AI tools can analyze vast amounts of data to derive actionable insights and automate tasks like keyword research, content optimization, and performance tracking. This not only saves time but also enables more targeted and personalized SEO campaigns.
Search: AI-driven technologies can enhance decision-making in SEO campaigns by providing predictive analytics and identifying trends. By harnessing the power of AI algorithms, you can make data-driven decisions, optimize content for relevance and user intent, and stay ahead of the competition. This innovative approach to SEO ensures continuous improvement and adaptability to the evolving search landscape.
Innovations: Leveraging AI and automation in SEO campaigns represents a significant shift towards data-driven and efficient marketing strategies. By embracing AI-powered tools for keyword clustering, content generation, and performance analysis, businesses can achieve higher rankings, increased organic traffic, and better engagement metrics. These innovations pave the way for a more sophisticated and effective SEO approach in 2024.
Practical SEO Strategies for 2024
Combining SEO with Other Digital Marketing Channels
With the ever-evolving landscape of digital marketing, combining SEO strategies with other digital marketing channels has become vital for maximizing online visibility and attracting target audiences. By integrating SEO with social media, content marketing, and email campaigns, businesses can create a cohesive online presence that enhances brand authority and expands reach. Aligning SEO efforts with paid advertising strategies can also amplify overall marketing impact and drive more qualified traffic to websites.
With the synergy of different digital marketing channels, businesses can achieve a holistic approach to online visibility and customer engagement. Leveraging the strengths of each channel, such as the immediacy of social media, the depth of content marketing, and the personalization of email campaigns, alongside the long-term benefits of SEO, can lead to sustained growth and enhanced brand recognition in competitive digital landscapes.
With a strategic combination of SEO and other digital marketing channels, businesses can enhance their online presence, build brand authority, and drive meaningful engagement with their target audiences. By integrating SEO best practices with a cohesive digital marketing strategy, companies can establish a strong online foothold, attract qualified leads, and nurture customer relationships effectively across various digital touchpoints.
SEO for eCommerce: Optimizing for Sales and Conversions
Sales optimization for eCommerce platforms involves implementing SEO strategies specifically tailored to drive product visibility, enhance user experience, and ultimately increase sales conversions. By optimizing product descriptions, images, and site structure for search engines, eCommerce businesses can improve their online visibility and attract more qualified traffic. Additionally, leveraging keyword research and on-page optimization can help in aligning product offerings with relevant search intents, facilitating smoother customer journeys and enhancing conversion rates.
Conversions are the lifeblood of eCommerce success, and SEO plays a crucial role in optimizing websites for enhanced conversion rate optimization. By focusing on factors like site speed, mobile responsiveness, and intuitive navigation, eCommerce businesses can create a seamless user experience that encourages visitors to convert into customers. Implementing structured data markup, customer reviews, and trust signals can further instill confidence in potential buyers and drive higher conversion rates.
Sales and conversions go hand in hand in the eCommerce realm, and SEO serves as a powerful tool to drive revenue-generating actions on digital storefronts. By continuously refining SEO strategies to align with sales goals, eCommerce businesses can optimize their online platforms for maximum conversions, capitalize on market trends, and stay ahead of the competition in the highly dynamic eCommerce landscape.
Local SEO: Targeting Geographical Search Trends
On the local SEO front, businesses can capitalize on geographical search trends by optimizing their online presence to target local audiences effectively. By incorporating location-based keywords, creating Google My Business profiles, and obtaining local citations, businesses can enhance their visibility in local search results and attract nearby customers. Utilizing geotargeted content, local backlinks, and encouraging customer reviews can further solidify a strong local SEO strategy that drives foot traffic and boosts online visibility.
Plus, leveraging local SEO tactics can help businesses tap into the growing trend of ‘near me’ searches and mobile-oriented local inquiries. By optimizing for local search intent, businesses can cater to the needs of consumers looking for products and services in their vicinity, ultimately increasing engagement, driving store visits, and boosting sales revenue. Local SEO is a cornerstone of digital marketing strategies for brick-and-mortar establishments looking to thrive in both online and offline marketplaces.
Measuring SEO Success
Key Performance Indicators (KPIs) for SEO
Success: All successful SEO campaigns rely on tracking and analyzing Key Performance Indicators (KPIs) to measure progress and effectiveness. These KPIs serve as benchmarks for gauging the impact of SEO efforts and can include metrics such as organic traffic growth, keyword ranking improvements, conversion rates, backlink quality, and user engagement metrics like bounce rate and time on page. By monitoring these KPIs regularly, businesses can gain valuable insights into the performance of their SEO strategies and make data-driven decisions for optimization.
Tools and Analytics for Tracking SEO Progress
Performance: Leveraging tools and analytics platforms is imperative for tracking SEO progress accurately. Platforms like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and more provide valuable insights into website performance, keyword rankings, backlink profiles, and user behavior. These tools offer in-depth analytics and reports that help SEO professionals identify strengths, weaknesses, and opportunities for improvement. By utilizing these tools effectively, businesses can optimize their SEO strategies for better visibility and ROI.
A: Additionally, leveraging advanced analytics tools like heatmaps, A/B testing platforms, and SEO audit tools can provide deeper insights into user behavior, on-page optimization, and technical SEO issues. These tools help in fine-tuning SEO strategies and resolving any issues that may hinder search engine visibility and ranking performance.
Adjusting SEO Strategies Based on Data Insights
Analytics: Another fundamental aspect of successful SEO is adjusting strategies based on data insights gathered from tools and analytics. By analyzing the performance data, businesses can identify trends, patterns, and areas that need improvement. Whether it’s optimizing content, improving site speed, refining keyword targeting, or enhancing user experience, data-driven insights play a crucial role in shaping effective SEO strategies for long-term success.
Another: By continuously monitoring, analyzing, and adapting SEO strategies based on data insights, businesses can stay ahead of the competition, improve search engine visibility, and drive organic traffic growth sustainably.
Conclusion
Summing up, the SEO ranking factors for 2024 are crucial elements that website owners and digital marketers must consider to improve their search engine rankings. These factors are derived from years of experience in digital marketing and insights from official documents of search engines like Google. It is clear that the landscape of SEO is constantly evolving, driven by machine learning algorithms and personalized user data.
Understanding and optimizing for key ranking factors such as backlinks, content, and page experience can significantly impact a website’s visibility in search results. While there may be hundreds of ranking factors, focusing on the top verified factors can yield the best results. It is important to stay updated with Google’s guidelines and incorporate strategies that align with the ever-changing algorithms to enhance a website’s SEO performance.
As digital marketers navigate the dynamic world of SEO, utilizing verified ranking factors and continuously monitoring performance can lead to improved search visibility and organic traffic. By leveraging the insights and recommendations provided in this guide, website owners can align their strategies with the latest SEO trends and enhance their online presence. Achieving success in SEO requires a comprehensive approach that integrates key ranking factors and adapts to the evolving demands of search engine algorithms.
FAQ
Q: What are the top SEO ranking factors for 2024?
A: The top SEO ranking factors for 2024 include backlinks, content, and page experience. These elements play a crucial role in determining a website’s ranking on search engine results pages.
Q: Where did the SEO ranking factors for 2024 come from?
A: The SEO ranking factors for 2024 are derived from 25 years of experience in digital marketing across thousands of websites. They are also based on official documents from search engines, such as patents and Google’s official documentation.
Q: Are these all of Google’s ranking factors?
A: No, these are not the only ranking factors used by Google. Search algorithms are complex and driven by machine learning, leading to unique ranking factors for each industry and query. Google’s algorithms are constantly changing, evolving based on user data and available ranking factors.
Q: How can one improve their site’s ranking based on these factors?
A: To improve your site’s ranking based on these factors, focus on creating original and valuable content, building quality backlinks, optimizing page experience, and ensuring your site is technically sound. Regularly monitoring and adapting to algorithm updates is also crucial.
Q: What should one do if their site is not ranking well?
A: If your site is not ranking well, utilize tools like free SEO checkers to identify areas for improvement. Consider enhancing content quality, backlink profile, technical SEO aspects, and user experience to boost your site’s rankings based on the verified SEO ranking factors for 2024.